VIP Rewards
Crafting loyalty and luxury
Client
Confidential
Role
Experience Designer
Service
UI / UX Design
Research
Visual Design
YEar
2023 - 2024
OverView
Our client sought to establish an exclusive VIP program designed to provide a luxurious and premium experience for its users. The objective was to create an atmosphere of sophistication and exclusivity that aligned with the company’s business goals and user expectations. To meet the client's urgency, we began by developing a Minimum Viable Product (MVP), which we subsequently refined based on user feedback and changing requirements. In this project, my role focused on research and visual design, helping to shape the VIP experience from the ground up.
Visual Banners Page Design Surveys Heuristic Evaluation Competitor Analysis Animations
The Challenge
The challenge was to create a premium VIP experience within a tight timeline while allowing for future iterations and enhancements.
The Solution
I developed a variety of VIP-specific assets and components throughout the site, along with a dedicated VIP page, to cultivate an atmosphere of luxury. Each element was designed to evoke a sense of exclusivity, incorporating moments of joy that enhanced the overall user experience.
Research: Conducted ongoing research that included competitor analysis, heuristic evaluations, and survey questionnaires. These insights were instrumental in informing our approach to enhancing the VIP experience. UI Design: Developed various VIP components, such as animations for players levelling up and promotional cards for VIP offerings. Additionally, assisted in creating the VIP homepage to ensure a cohesive user journey. Visual Design: Focused on the styling of the VIP page, including the creation of hero banners and tier colours.
Outcome
We successfully developed a VIP experience and associated assets that are enjoyed by over 4.7 million players each month, significantly enhancing user engagement and satisfaction within the program.
Balancing Creativity with Client Needs: While I would have liked to push the styling further, it’s essential to ensure that any design choices align with the client's needs and brand identity. Enhanced User Research: Conducting more user research would have been beneficial to gain deeper insights into user challenges and desires, allowing us to create an even more tailored VIP experience.
